If you use Flow, you’ve likely seen your monthly Flow State roundup—a personalized look back at how you used Flow to get more done in your favorite apps. As we were building this month’s edition, we asked ourselves: How could we make this even more useful by highlighting emerging trends and use cases?
To do that in a meaningful way, we first needed to understand the different ways people use Flow—so we set out to segment our user base and tailor insights to each distinct style.
Introducing Flow Flavors.
What flavor are you?
The Productivity Wizard
You’re everywhere at once—Slack, Outlook, WhatsApp, Gmail—and Flow keeps you moving. You use it to cut through your day faster, with less friction and better focus. You're all about getting things done, clearly and quickly.
The AI Enthusiast
You’re at the edge of what’s possible—working across tools like ChatGPT, Claude, and Gemini to think, plan, and ship faster. Flow fits into your stack like a natural extension of your brain: fast, flexible, and future-facing.
The Inbox Racer
You live in the flow of communication—Slack, Gmail, LinkedIn, repeat. You use Flow to stay on top of everything, respond quickly, and clear your queue without breaking stride. You're fast, clear, and always in motion.
The Builder
You’re deep in the tools—Cursor, DeepSeek, or Gemini—building, exploring, and thinking through complexity. Flow helps you chat with code editors to generate code or ask questions. Quiet focus, serious work, no drama.
The geeky stuff... how we did this.
To better understand how people are using Flow, we analyzed the top 100 apps where users dictate the most—based on both total words and number of active users. For each user, we calculated the percentage of their total dictated words that went into each of these apps.
Next, we grouped together apps with similar functionality—like Claude and ChatGPT—into broader categories. (Some apps, like GitHub, stood alone because they didn’t have clear alternatives.) Then, we clustered users based on how much they used each app group—essentially mapping out each person’s unique “dictation fingerprint.”
Finally, to make sense of this high-dimensional data, we used a technique called t-SNE to reduce everything down to two dimensions. That let us visualize patterns across thousands of users—and spot four distinct archetypes based on where, how, and why people use Flow.
What do you think?
As promising as this approach sounds, we know no one likes being put in a box—and most of us shift gears from week to week. So this month, we’re treating it as an experiment. We’d love your feedback—good, bad, or indifferent—on whether these new flavors actually capture a bit of your Flow magic.
Just hit reply to your Flow State email.
Start flowing
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