Big screen ideas
How Anthony Troli went from overthinking every line to finding his rhythm (and punchlines) again — with Wispr Flow
About Anthony
Anthony Troli has spent the last 12 years working as a writer and producer in the entertainment industry. Troli has written countless scripts ranging from commercials to feature films. With a background in comedic writing, Troli has garnered millions of views for advertisements he wrote for brands including Netflix, Converse Shoes, and Funny or Die. With many clients to maintain and several projects underway at any given time, Troli needed a faster way to get things done.
Too many ideas, not enough momentum
Anthony isn’t new to writing. In fact, he does it for a living, often at speed, across mediums, and under pressure. A typical week might involve anything from scripting a branded content video, pitching campaign concepts, crafting comedy one-liners, or writing something deeply weird (in the best way) for the internet. No matter how sharp the ideas were in his head, getting them down always came with friction.
“There were days where I felt like I had the right idea, the right joke, the tone, but I’d still spend 45 minutes trying to type one message. I just couldn’t move as fast as my brain wanted to.”
His process was scattershot by design: thoughts dumps in Google Docs, punchlines stored in the Notes app, copy scattered in emails, and ideas voiced into his iPhone while driving. But that chaos eventually became a tax, one that made writing slower, more repetitive, and less joyful.
"What I love so much about Wispr Flow is that it doesn't change my ideas. It just makes my ideas clearer and more comprehensible for people who are reading it... it's not taking any jobs away, it's not stealing content, it's a tool that allows you to save a significant amount of time."
Quantifiable impact at each stage
Pre-Flow
Post-Flow
Savings
The "stream of consciousness" creative
Creating advertising content means generating 5-10 video concepts per product—fast. Anthony needed a "no bad ideas" brainstorming environment where creativity could flow uninterrupted. Flow transformed his ideation sessions from typing marathons into pure creative expression.
With Flow, Anthony opens a Google Doc and just starts talking. Every wild idea, every potential joke, every creative tangent gets captured instantly. No stopping, no typing, no lost thoughts.
“Wispr Flow allows my ideas to shine because I’m not second-guessing or overanalyzing anymore.”
Juggling clients with concepts
Freelance creativity isn't just about having great ideas, it's about managing multiple client relationships while maintaining creative momentum. Anthony needed to switch seamlessly between brainstorming sessions and client communications without losing either thread.
Flow enables effortless context switching:
- Jump from creative brainstorming to client emails instantly
- Maintain authentic voice across all communications
- Stay present in creative work knowing communication is handled
"It's so much easier to take a quick break, send a reply to a client, manage those clients... and then jump right back into where I was brainstorming without skipping a beat."
Ideas untied from the desk
Creativity doesn't happen on schedule or at a desk. Anthony's best ideas come while walking, driving, or living life. Traditional capture methods kill momentum, Flow preserves it.
"When an idea pops into my head, I can just turn to Wispr Flow, capture it, without taking away from my day. It's multitasking in the best sense of the word."
This freedom changed everything. Anthony found he can now:
- Document concepts while walking or hiking
- Capture client responses during commutes
- Never lose creative momentum to logistics
- Work at the speed of thought, anywhere
Anthony’s workflow with Flow
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1. Capturing ideas in motion
On a hike, in the car, pacing around the room wherever ideas strike, Anthony speaks them out loud.
“Sometimes I’ll be mid-walk and I’ll just start talking. Flow catches everything. I don’t lose those in-between thoughts anymore.”
2. Drafting fast, without friction
From emails to pitch decks, he uses Flow to get the first version out, no overthinking, no backspacing.
“I’m actually adding more jokes now, more personality, because I’m not stopping to edit every two lines.”
3. Rewriting without losing his voice
Need to sound more formal for a client? A little more casual in a text? Flow adapts his words, not his voice.
“It’s not just grammar. It knows how I talk. I’ll tell it to make something sound more professional and it still sounds like me.”
4. Staying in flow across every tool
Anthony uses Flow with Slack, Gmail, Docs, whatever tool the project demands. But Flow is the consistent thread.
“No matter where I am writing, I am using Flow. That’s where the magic is unlocked.”
Top 3 applications
"I use Google Docs for brainstorming, ideation and scripting"
“I can write an email draft in 10 seconds instead of six minutes"
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"It learns my communication style, my friends names, even nicknames"
"Wispr Flow allows me to work at the speed that I can think... It allows my ideas to shine because I'm not in my own head about these things."
Want to learn more about how Flow enables creators to expand their reach?
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Effortless voice dictation in every application: 4x faster than typing, AI commands and auto-edits.
