How Clay drove 20% faster GTM execution with Wispr Flow
Clay is a B2B software platform that helps revenue and go-to-market teams to automate outbound sales, enrichment, and operations.
Key results
The challenge:
Clay’s go-to-market team juggles:
- Frequent context switching
- Back-to-back customer demos
- Rapid outbound and follow-up sequences
- Real-time CRM updates
- High-quality enablement, partnership decks, and internal documentation
- Strict data and compliance demands
Manual typing during demos and follow-ups slowed execution, increased context loss, and ate into selling hours.
Clay needed a productivity boost that would be fast to adopt, compatible with their full tech stack, and meet enterprise-grade compliance standards.
The solution:
Using voice to accelerate every revenue workflow
Clay deployed Wispr Flow the default input layer across its entire GTM stack:
1.
Speaking prompts instead of typing them in demos: During live customer demos, the rep speaks prompts out loud instead of typing them. Demos are now faster, more conversational, more human.
2.
Writing faster follow-ups over email: Immediately after a call, reps dictate email replies into Superhuman. As a result, they can send a follow-up in seconds instead of minutes, eliminating typing fatigue while preserving their natural voice and tone.
3.
Instant handoff over Slack: In between demos, reps share context, updates, and next steps in Slack while it’s fresh in their mind. Now, there’s instant handoff with no bottlenecks or loss of context.
4.
Enhancing meeting notes and recaps: Reps record their calls in Granola, dump notes into ChatGPT, and then dictate additional context using Flow. Now, they give more context, get better output, and move to next steps faster.
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5.
Brain dumping into AI instead of manual drafting: For enablement docs, reps now brain dump directly into AI tools and refine the output into decks, docs, and playbooks. This gets them deliverables in minutes, not hours.
6.
Capture tasks and to-dos on-the-go: Reps can now dictate their tasks into Asana handsfree in between meetings, without stopping to type. Now, nothing gets forgotten.
7.
Faster context capture in CRMs: Immediately after a call, reps use Flow to log notes and context into Salesforce. Now, they can maintain pipeline accuracy with zero friction.
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“With Flow, I can give ChatGPT 10x the context in half the time and it will do a far better job of actually returning me the results that I want.“
- Yash Tekriwal, Head of Education and 1st GTM Engineer
The results:
With Flow, voice becomes the default input layer across Clay’s entire GTM tech stack, from live demos, follow-ups, AI prompts, internal messages, and CRM updates.
This removes typing friction in every workflow, enabling reps to move faster, respond sooner, and close more deals.
- ~50% of Clay’s GTM and revenue organization adopted Flow within the 1-month pilot
- 20% more customer calls per day
- $3.08M estimated cost savings per year
Private & secure
HIPAA-ready on all plans. SOC2 Type II, ISO 27001, and enforced HIPAA compliance available on enterprise plans.
Start flowing
Effortless voice dictation in every application: 4x faster than typing, AI commands and auto-edits.
